Ledolter, Johannes. Testing experimental design with applications in marketing and service operations / 1-2-3 : J. Ledolter, A. Swersey. - Stanford, CA : Stanford Business Books, 2007. - xii, 300 p. : ill. ; 26 cm. Includes bibl. references and index. ISBN: 9780804756129(hpb) : SR274.00 Subjects--Topical Terms: Marketing research.Experimental design. Dewey Class. No.: 658.83 / L399 2007