Ledolter, Johannes.

Testing experimental design with applications in marketing and service operations / 1-2-3 : J. Ledolter, A. Swersey. - Stanford, CA : Stanford Business Books, 2007. - xii, 300 p. : ill. ; 26 cm.

Includes bibl. references and index.

9780804756129(hpb) : SR274.00


Marketing research.
Experimental design.

658.83 / L399 2007