Churchill, Gilbert A. <br/><br/>
Basic marketing research / 
G. Churchill, Tom Brown, T. Suter. 
 - 7th ed. 
 - Australia :  South-Western/Cengage Learning,  2010. 
 - xxvi, 594 p. :  ill. ;  28 cm. 
<br/><br/> Prev. ed : 2007. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9781439041406(pbk) :  SR149.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / C473 2010