TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 9780273753285(pbk) :
U1  - 659.1 
PY  - 2012///
CY  - Boston, Mass.
PB  - Pearson
KW  - Advertising
KW  - Communication in marketing
N1  - Includes bibl. references and index
ER  -