Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth Clow, Donald Baack. 
 - 5th ed. 
 - Boston, Mass. :  Pearson,  2012. 
 - 463 p. :  ill.(chiefly col.) ;  28 cm. With student kits inside. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780273753285(pbk) :  SR195.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / C626 2012