TY  - BOOK
AU  - Cron,William L.
AU  - DeCarlo, Thomas E.,
TI  - Sales management: concepts and cases 
SN  - 9780470418895(pbk) :
U1  - 658.81 
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Sales management
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibl. references and index
ER  -