TY  - BOOK
AU  - Masterson,Rosalind
AU  - Pickton, David,
TI  - Marketing: an introduction 
SN  - 9781849205719(pbk) :
U1  - 658.8 
PY  - 2010///
CY  - London
PB  - Sage
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -