Masterson, Rosalind. <br/><br/>
Marketing :  an introduction / 
R. Masterson, David Pickton. 
 - 2nd ed. 
 - London :  Sage,  2010. 
 - xviii, 508 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9781849205719(pbk) :  SR108.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M393 2010