TY  - BOOK
AU  - Hooley,Graham
AU  - Piercy, Nigel F.,
AU  - Nicoulaud, Brigitte,
TI  - Marketing strategy & competitive positioning
SN  - 9780273430933(pbk) :
U1  - 658.802 
PY  - 2012///
CY  - Harlow, England
PB  - FT Prentice Hall/Pearson
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Sales management
N1  - Includes bibl. references and index
ER  -