Hooley, Graham. <br/><br/>
Marketing strategy & competitive positioning / 
G. Hooley, Nigel Piercy, Brigitte Nicoulaud. 
 - 5th ed. 
 - Harlow, England :  FT Prentice Hall/Pearson,  2012. 
 - xv, 578 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780273430933(pbk) :  SR189.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Case studies.<br/>Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / H765 2012