TY  - BOOK
AU  - Silk,Alvin J.
TI  - What is marketing?
SN  - 9781422104606(pbk) :
U1  - 658.8 
PY  - 2006///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -