Silk, Alvin J. <br/><br/>
What is marketing? / 
Alvin Silk. 
 - Boston, Mass. :  Harvard Business School Press,  2006. 
 - xii, 207 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9781422104606(pbk) :  No price. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / Si34 2006