TY  - BOOK
AU  - Bruce,Margaret
AU  - Bessant,John
TI  - Design in business: strategic innovation through design 
SN  - 9780273643746 :
U1  - 658.4012 
PY  - 2002///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - Strategic planning
KW  - Business planning
KW  - Case studies
N1  - Includes bibl. references and index
ER  -