Bruce, Margaret.

Design in business : strategic innovation through design / Margaret Bruce, J. Bessant. - 1st ed. - Harlow, England : FT/Prentice Hall, 2002. - xxii, 287 p. : ill. ; 25 cm.

Includes bibl. references and index.

9780273643746 : SR168.00


Strategic planning.
Business planning--Case studies.

658.4012 / B83 2002