TY  - BOOK
AU  - Anderson,James C.
AU  - Narus,James A.
TI  - Business market management: understanding, creating, and delivering value 
SN  - 0131230093 :
U1  - 658.8 
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
KW  - Sales management
N1  - Prev. ed. : 1998; Includes bibl. references and index
ER  -