TY  - BOOK
AU  - Riezebos,Rik
AU  - Kist, Bas,
AU  - Kootstra, Gert,
TI  - Brand management: a theoritical and practical approach 
SN  - 0273655051 :
U1  - 658.827 
PY  - 2003///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - Marketing
KW  - Management
KW  - Business names
KW  - Brand name products
KW  - Trademarks
N1  - Includes bibl. references and index
ER  -