Chaffey, Dave.

E-business and e-commerce management : strategy, implementation and practice / Electronic business and electronic commerce management. Dave Chaffey. - 5th ed. - Harlow, England ; New York : Pearson Education, 2011. - xxxi, 733 p. : col. ill. ; 27 cm.

First published: 2002.

Includes bibl. references and index.

9780273752011(pbk) : SR209.00


Electronic commerce.
Internet marketing.

658.872 C346 2011