Strategic and competitive analysis : methods and techniques for analyzing business competition /
Craig S.Fleisher, Babette Bensoussan.
- Upper Saddle River, NJ : Prentice Hall, 2002.
- xxii, 457 p. : ill. ; 26 cm.
Includes bibl. references and index.
0130888524 : SR168.00
Competition--Evaluation. Business planning. Strategic planning. Succes in business.