TY  - BOOK
AU  - Rao,Vithala R.
AU  - Steckel,Joel H.
TI  - Analysis for strategic marketing
SN  - 0321001982 :
U1  - 658.802. R18 1998 
PY  - 1998///
CY  - Reading, Mass.
PB  - Addison Wesley
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Includes bibl. references and index
ER  -