Rao, Vithala R. <br/><br/>
Analysis for strategic marketing / 
Vithala Rao, Joel Steckel. 
 - Rep. with corrections. 
 - Reading, Mass. :  Addison Wesley,  1998. 
 - xiii, 514 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0321001982 :  SR220.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802. R18 1998  / R18 1998