Lacobucci, Dawn. <br/><br/>
Marketing research :  methodological foundations / 
Dawn Lacobucci, G. Churchill. 
 - 10th ed. 
 - Australia :  South-Western/Cengage Learning,  2010. 
 - xx, 604 p.  col. ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780538743778(pbk) :  SR181.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83 L118 2010