TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wright,Lauren
TI  - Principles of service marketing and management
SN  - 0130950122 :
U1  - 658.8 
PY  - 2002///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall/Pearson
KW  - Marketing
KW  - Management
KW  - Service industries
KW  - United States
N1  - Includes bibl. references and index
ER  -