Lovelock, Christopher. <br/><br/>
Principles of service marketing and management / 
C. Lovelock, Lauren Wright. 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Prentice Hall/Pearson,  2002. 
 - xix, 436 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0130950122 :  208.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.--United States<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / L944 2002