Belch, George E. <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George Belch, Michael Blech. 
 - 6th ed. 
 - Boston, Mass. :  McGraw-Hill,  2004. 
 - xxvi, 779, [65] p. :  ill. ;  28 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0072536764 :  SR134.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / B41 2004