Cohen, Marshal. <br/><br/>
Buy me! :  new ways to get customers to choose your products ... / 
M. Cohen. 
 - New York :  McGraw-Hill,  2010. 
 - xi, 239 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780071667838(hpb) :  SR77.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services.<br/>Customer relations--Management.<br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / C66 2010