TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Basic marketing research: a decision-making approach 
SN  - 9780135024140(pbk) :
U1  - 658.83 
PY  - 2009///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -