TY  - BOOK
AU  - Belch,George E.
AU  - Belch, Michael,
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780071284400(pbk) :
U1  - 659.1 
PY  - 2009///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Advertising
KW  - Communication in marketing
N1  - Includes bibl. references and index
ER  -