Lehmann, Donald R. <br/><br/>
Analysis for marketing planning / 
Donald Lehmann, Russell Winer. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill,  2008. 
 - xii, 299 p. :  ill. ;  23 cm. 
<br/><br/> Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780071263634 :  SR282.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / L528 2008