Rix, Peter. <br/><br/>
Marketing :  a practical approach / 
Peter Rix. 
 - 6th ed. 
 - Boston, Mass. :  McGraw-Hill,  2007. 
 - xxvii, 587 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780074717516(pbk) :  SR279.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Study and teaching.
<br/><br/><label>Dewey Class. No.: </label>658.8007  / R528 2007