Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills / 
Paul Peter, James Donnelly, Jr. 
 - 9th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2009. 
 - xvii, 782 p . :  ill. ;  26 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780071280761(pbk) :  SR42.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / P441 2009