TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 0135153107 :
U1  - 658.8 
PY  - 2009///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -