TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relational strategies in marketing 
SN  - 9780273713197 :
U1  - 658.812 
PY  - 2008///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - Relationship marketing
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Includes bibl. references and index
ER  -