Egan, John.

Relationship marketing : exploring relational strategies in marketing / John Egan. - 3rd ed. - Harlow, England : FT/Prentice Hall, 2008. - xxi, 311 p. : ill. ; 25 cm.

Includes bibl. references and index.

9780273713197 : SR204.00


Relationship marketing.
Marketing--Management.
Communication in marketing.

658.812 / Eg13 2008