Relationship marketing : exploring relational strategies in marketing /
John Egan.
- 3rd ed.
- Harlow, England : FT/Prentice Hall, 2008.
- xxi, 311 p. : ill. ; 25 cm.
Includes bibl. references and index.
9780273713197 : SR204.00
Relationship marketing. Marketing--Management. Communication in marketing.