TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy
SN  - 0273651501 :
U1  - 658.8 
PY  - 2002///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -