Doyle, Peter. <br/><br/>
Marketing management and strategy / 
Peter Doyle. 
 - 3rd ed. 
 - Harlow, England :  FT/Prentice Hall,  2002. 
 - xviii, 446 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0273651501 :  SR180.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / D776 2002