TY  - BOOK
AU  - Tapp,Alan
TI  - Principles of direct and database marketing: a digital orientation 
SN  - 9780273713029 :
U1  - 658.872 
PY  - 2008///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - Internet marketing
KW  - Electronic commerce
KW  - Marketing
KW  - Management
N1  - Previous ed. : 2005; Includes bibl. references and index
ER  -