Tapp, Alan. <br/><br/>
Principles of direct and database marketing :  a digital orientation / 
Alan Tapp. 
 - 4th ed. 
 - Harlow, England :  FT/Prentice Hall,  2008. 
 - xvi, 517 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed. : 2005. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780273713029 :  SR204.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Electronic commerce.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.872  / T164 2008