Bradley, Frank.

International marketing strategy / Frank Bradley. - 5th ed. - Harlow, England : FT/Prentice Hall, 2005. - xxvii, 408 p. : ill. ; 25 cm.

prev. ed. : 2002.

Includes bibl. references and index.

9780273686880 : SR235.00


Exports--Management.
Marketing--Management.

658.84 / B728 2005