TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: interactivity, communities and content 
SN  - 9780273717225 :
U1  - 658.802 
PY  - 2009///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - Marketing
KW  - Management
KW  - Communication in marketing
N1  - Includes bibl. references and index
ER  -