TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0131230301 :
U1  - 658.802 
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -