Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger Kerin, Robert Peterson. 
 - 9th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2004. 
 - viii, 696 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0131230301 :  SR188.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / K455 2004