TY  - BOOK
AU  - Doyle,Peter
AU  - Stern, Philip,
TI  - Marketing management and strategy
SN  - 0273693980 :
U1  - 658.8 
PY  - 2006///
CY  - Harlow, England
PB  - FT/Prentice Hall
KW  - Marketing
KW  - Management
N1  - Prev. ed.: 2002; Includes bibl. references and index
ER  -