Doyle, Peter. <br/><br/>
Marketing management and strategy / 
Peter Doyle, Philip Stern. 
 - 4th ed. 
 - Harlow, England :  FT/Prentice Hall,  2006. 
 - xii, 446 p. :  ill. ;  27 cm. 
<br/><br/> Prev. ed.: 2002. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0273693980 :  SR211.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / D776 2006