Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth Clow, Donald Baack. 
 - 4th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2010. 
 - 478 p. :  ill. ;  28 cm. 
<br/><br/>ncludes bibl. references and index. 
<br/><br/><label>ISBN: </label>0138157375 :  SR235.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / C626 2010