Proctor, Tony. <br/><br/>
Essentials of marketing research / 
Tony Proctor. 
 - 4th ed. 
 - Harlow, England :  FT/Prentice Hall,  2005. 
 - xxiii, 591 p. :  ill. ;  25 cm. 
<br/><br/> Prev. ed. : 2003. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0273695244 :  SR204.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / P942 2005