TY  - BOOK
AU  - Wells,William
AU  - Burnett,John
AU  - Moriatry,Sandra
TI  - Advertising: principles & practice 
SN  - 0135009383 :
U1  - 659.1 
PY  - 2009///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Advertising
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -