TY  - BOOK
AU  - Adcock,Dennis
AU  - Halborg,Al
AU  - Ross,Caroline
TI  - Marketing: principles and practice 
SN  - 027364677X :
U1  - 658.8 
PY  - 2001///
CY  - Harlow, England
PB  - FT/Pearson Education
KW  - Marketing
KW  - Management
N1  - First published : 1993; Includes bibl. references and index
ER  -