TY  - BOOK
AU  - Kerin, Roger A.
TI  - Marketing
SN  - 0072410752(hpb) :
U1  - 658.8 
PY  - 2003///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Two copies available in pbk; Includes bibl. references and index
ER  -