Marketing / 
Roger Kerin ...[et al.]. 
 - 7th ed. 
 - Boston, Mass. :  McGraw-Hill/Irwin,  2003. 
 - xliii, 741 p. :  ill. ;  28 cm.  4CD. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/> Two copies available in pbk. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0072410752(hpb) :  SR142.00 0071217258(intern. ed.) :  SR00.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M341 2003