Internet marketing : reading and online resources / [edited by] P. Richardson. - Boston, Mass. : McGraw-Hill, 2001. - xii, 350 p. : ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing. . Includes bibl. references and index. ISBN: 0072427930 : SR 132 Subjects--Topical Terms: Internet marketing.Electronic commerce. Dewey Class. No.: 658.872 / In8 2001