TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon, Joseph P.,
AU  - McCarthy, E. Jerome,
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9780071281041(pbk).
U1  - 658.8 P426 2009 
PY  - 2009///
CY  - Boston, Mass.
PB  - : McGraw-Hill
KW  - Marketing
KW  - Management
N1  - International student edition; Includes bibl. references and index
ER  -